Lolly Adefope and Robert Webb star in new MMMM green pension campaign

Make My Money Matter (MMMM) co-founder and film maker, Richard Curtis, has directed a new video series highlighting the role pensions can play in addressing climate change.

The short film series depicts Ghosts actor and comedian, Lolly Adefope, as ‘Susan’ and Peep Show star, Robert Webb, as ‘Desmond’, who discuss their differing views on tackling climate change through pensions.

Webb’s character has no issue with how pensions are invested, while Susan champions sustainable investment.

MMMM hopes that the tongue-in-cheek series will help “shine a light on the hidden power of pensions” and pressure the pensions industry to commit to emission reductions ahead of COP26.

The video series builds on research by MMMM, Aviva and Route2, which found ‘going green’ with a pension is 21 times more effective at addressing climate change then stopping flying, going vegetarian and switching to a renewable energy provider combined.

According to MMMM, 18 millions savers would switch to a green pension if they were offered one by their provider.

“To make things happen, you have to make things - and a huge number of people are now pushing hard for sustainable pensions that reflect our values and can make a huge difference to the world,” commented Curtis.

“So we’ve made these little films called Desmond & Susan - they’re short and fun and help show the absurdity of investing against most people’s principles, when their pensions could be having such a great positive effect. We hope they’ll spread the message far and wide. 
“As COP26 approaches, people across the UK are waking up to the power of their pensions. In fact, over one third of people now recognise that their pension may be contributing to climate change – while over 18 million savers would choose a green pension if offered one. 

“So now is the time for the whole pension industry to respond with real urgency and make sure that everyone has a pension they can be proud of. The more Susans there are - and the fewer Desmonds -  the brighter our futures will be.” 

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