Salvus Master Trust acquired by Smarterly

Salvus Master Trust has been acquired by fintech firm Smarterly for an undisclosed sum in the first master trust acquisition since the introduction of The Pensions Regulator’s (TPR) authorisation regime.

Following the acquisition, Smarterly now has 70,000 customers and £200m assets under management.

The savings of existing Salvus members will “continue to be safe and secure”, according to Smarterly.

Salvus founder, Steve Goddard, said that the deal would “take Salvus to the next level”.

“I look forward to working with Smarterly and developing the technology so that Salvus employers and members alike can benefit from the fintech revolution,” he added.

The acquisition will allow Smarterly to become the first pension provider to offer “fully rounded digital wealth savings proposition in the workplace” and the firm hopes that the deal will see the platform “develop a ‘next generation’ pensions proposition to make saving for retirement more engaging for all workers”.

It launched its workplace savings platform in 2017 and has over 100 “large” employers, including Aon and Samsung, promoting it, with its current proposition geared around individual savings accounts (ISAs).

Commenting on the deal, Smarterly founder, Ben Pollard, said: “Our corporate clients have been telling us they want to see more innovation with workplace savings and to make pensions more engaging, much like we have been doing with the Smarterly workplace ISA platform.

“We now intend to use our tech to help employee benefit consultants and their clients better engage with employees and to make pensions more engaging."

TPR’s master trust authorisation regime thinned the market down from 90 to 38 master trusts by raising the regulatory bar, and this represents the first acquisition since its introduction.

    Share Story:

Recent Stories


Making pension engagement enjoyable through technology
Laura Blows speaks to Nick Hall, business development director and Chartered Financial Planner at UK-based Wealth Wizards about the opportunities that technology provides for increasing people’s engagement with pensions and increasing their retirement wealth. Please click here for an edited write-up of the video

ESG & DC – creating the right tools
In the latest of our series of Pensions Age video interviews Francesca Fabrizi, Editor in Chief of Pensions Age is joined by Manuela Sperandeo, Head of Sustainable Indexing EMEA, BlackRock and Mark Guirey, Executive Director, Asset Owner and Consultant Coverage - MSCI to discuss some key trends of ESG investing among UK pension funds today. Please click here for an edited write-up of the video

Savings and finance at retirement
Laura Blows is joined by Claire Felgate, Head of Global Consultant Relations, UK, at BlackRock, to discuss savings and finance at retirement. Please click here for an edited write-up of the video

Global sustainable credit
Laura Blows speaks to Royal London Asset Management senior fund manager, Rachid Semaoune, about global sustainable credit
Global equities and transition investing
Pensions Age editor, Laura Blows speaks to Royal London Asset Management equity investment director, Jonathan Price, about transitioning to sustainable investments within global equities

Advertisement Advertisement