A competition has been launched to help develop solutions that bring together and harness the best in technology, architecture, finance and health and care provision, to create financially, socially and environmentally sustainable elderly care.

The Silver Linings Competition aims to find catalyst ideas that can then be developed into solutions that help make older persons care across a breadth of areas sustainable.

As part of this, practical assistance will be offered throughout the competition, with organisers seeking offers and pledges for skills which, where required, can help evaluate and develop the ideas received in the competition and make them happen.

There are two categories, the second of which is short and coherent business plans that can or have been developed into real investable solutions and that address the problem of unsustainable provision for older populations.

Both categories will be judged by experts from across a number of relevant disciplines, including large pensions funds and those closely involved in social impact investing, with £10,000 on offer for the winning business plan entry.

The competition was founded by Medical Matrix Consulting director and practicing physician, Dr Rachel Melsom, trustee and adviser, Sally Bridgeland, and Responsible Investor Magazine joint managing director, Hugh Wheelan, with support from Travers Smith.

It launched in January 2021, and is now open to business plan entries until 9 January 2022.

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