News in brief - 27 August 2021

WealthKernel has launched a new digital self-invested pension plan (Sipp) offering.

The wealthtech provider said its new product would enable its clients to offer digital Sipps to their customers with a regulated, digital-first proposition, while still offering the option of paper-based transfers where required. Penny, one of the first businesses to integrate the offering, intends to use the product to offer its users additional retirement saving capabilities alongside their traditional pension pots.

Aegon has highlighted four ways in which advisers can incorporate environmental, social and governance (ESG) considerations.

The company’s adviser attitudes report noted that 41 per cent of respondents had seen an increase in requests from clients for ESG products in 2020. Meanwhile, 30 per cent of advisers said they had revised their client factfinds to specifically ask clients about their ESG preferences and 22 per cent said they had increased the ESG options they offer through their centralised investment propositions. More than one in ten (11 per cent) had added ESG in all recommended portfolios as standard, but just 3 per cent had employed ESG expertise.

Digital pension provider Penfold has launched an advertising campaign urging people to “enjoy the now”.

Penfold said the campaign was aiming to attract wider and more diverse audiences and is targeted at people who either do not have a pension or who want to consolidate the pension pots they have. It incorporates TV, outdoor and digital advertising created by creative agency Designate, which emphasises the “fuss free” nature of Penfold’s services. Penfold head of brand marketing, Georgie Burks, Penfold said: “We were so pleased with how quickly Designate was able to deliver the final campaign with messaging that will communicate our flexible and faff-free offering to a broader audience."

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