Employers urged to use pension offering to boost recruitment efforts

Employers have been encouraged to better showcase their pension offering during recruitment efforts, after research from Royal London found that nearly two thirds (65 per cent) of workers view pension arrangements as a priority when looking for a new job.

The research found that work-life balance was the top priority, however cited by 82 per cent of jobseekers, while 80 per cent prioritised salary, 70 per cent focused on commute, and 65 per cent placed a high importance on pension arrangements.

Despite this, Royal London noted that details of workplace pension plans are often not included in job adverts., highlighting the research as a "clear signal to employers" that including the total reward package is a good move and could be "key" to attracting talent.

Royal London pensions expert, Clare Moffat, commented: “Faced with a competitive job market, businesses are having to compete hard to attract the best talent and employers need to make themselves as attractive as possible.

“While workers are most likely to prioritise work-life balance, it’s clear that pension benefits are an important factor that feature surprisingly high up on the recruitment radar.

"To help tackle skill shortages, organisations need to tune in to the components workers value most when changing jobs. Shining more of light on the benefit of a pension could help differentiate them in a competitive job market and secure the best candidates.

“Many employers already work hard at improving an understanding of pensions among their workers, but our research shows that people want to know the level of commitment even before they start their first day.”

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