Cushon acquires financial education firm Better with Money

Fintech pension and savings provider, Cushon, has acquired financial education firm, Better with Money, for an undisclosed sum.

Cushon stated that the acquisition would enable it to extend its existing proposition of financial wellbeing support to its 400,000 savers.

Furthermore, the provider said that the deal would increase its reach to bring financial education solutions to more employers seeking to improve the financial wellbeing of their employees.

Better with Money will continue to operate as a separate brand within the Cushon Group following the acquisition under the leadership of director, Sarah Steel.

Cushon currently provides financial education to employees of its clients which, together with its mobile app and automated investment monitoring service, CushonMe, delivers a ‘digital end-to-end financial wellbeing solution’.

Its acquisition of Better with Money aims to bring additional resources and depth of content to bolster Cushon’s existing reach and capability.

Better with Money works with employers to provide staff with financial education solutions, with a regional team of trainers and the delivery of financial education to more than 40 employers.

“Financial education has a crucial role to play in getting people engaged with savings and pensions, and we want to ensure we’re offering tailored and relevant guidance to our customers,” said Cushon CEO and founder, Ben Pollard.

“When our acquisition of the Creative master trust has received regulatory approval, we’ll be managing around £1.5bn of savings on behalf of 400,000 people and so it’s vital these savers have support to make the most of their savings and investments. Our new offering will be key to supporting them on their savings journey and getting even more people engaged with their money.

“We currently deliver workplace financial education through digital or face-to-face webinars and one-to-one sessions, but Better with Money’s expertise and regional team will allow us to help even more people. We’re excited to welcome the team on board so together we can deliver financial education that brings money matters to life in an accessible, interesting and fun way.”

Better with Money director, Sarah Steel, added: “Our mission will always be to help more people be ‘Better with Money’ through engaging financial education.

“Joining the Cushon group helps us achieve this ambition. Not only will we be able to reach more people through supporting the growing number of employers in Cushon’s client base but we can develop our services to include Cushon’s innovative technology-led financial wellbeing solution so we can help more people, faster.

“With financial wellbeing high on the corporate agenda, this is a great time to join such a forward-thinking and growing brand so we can support employers right across the country improve their staff wellbeing offering.”

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