The Pensions Regulator has launched a new website delivering a “clearer and simpler” experience for users.
The new site will hope to give over three million annual visitors an “improved customer journey”, as it seeks to highlight how the regulator has become a “clear, quicker and tougher” organisation.
According to TPR, automatic enrolment has driven a significant increase in visitors in recent years, as it recorded 6.1 million visits from 3.4 million people over 2017/18.
TPR director of communications, Liz Hickey, said: “Our new website delivers major improvements to the hundreds of thousands of people who visit it every month, from employers and trustees to pension savers.
“Not only is it a better user experience, but the platform on which the website sits has been rebuilt from the bottom up to be more stable and flexible so that the content we provide is easier to update and improve.”
Hickey added that the regulator is a “very different organisation” from five years ago and it is important that the industry is aware of the changes.
“Our new branding is a key element of communicating those changes,” she said.
Furthermore, the site has been optimised for use with mobile and tablet devices, bringing the website up to “government digital standards”, TPR said.