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Pensions dot com

The competitive internet market is tightening its reins on the pensions industry, with a greater range of products than ever before. Roger Self looks at what’s on offer

Pension journalists were all in a flurry a few weeks back as word spread that the European Commission (EC) was going to get tough on member states who put tax obstacles in the way of the cross-border provision of pensions. Where did this come from? What’s it all about?
Those proficient in navigating the Europa website won through, but subscribers to Perspective, the daily updated information service provided by Pendragon Professional Information had the full text of the relevant EC document, the day after it had been published.
It is several years now since the Aries project first got pension advisers and administrators used to the idea of online pensions information. Since then perhaps the biggest impact was the arrival in November 1998 of Perspective.

The Perspective phenomenon
Eric Wilton, joint managing director of Pendragon, explains that Perspective is installed onto the subscriber’s network or an individual’s PC or laptop. It is then updated daily via the internet. If downloading directly from the internet runs contrary to the organisation’s security protocols, as is often the case in the public sector, updates can be installed on a less frequent basis using CDs. All the documents on the system are fully annotated and there are cross-links available. Users can bookmark key documents and add their own notes, which can be private or shared. Subscribers can also integrate internal documents such as a pension scheme’s trust deed and rules or guidance notes into the Perspective system.

Perspective’s most well-known feature is its time travel facility, which allows the subscriber to view a text at the click of the mouse not just at today’s date but also at any particular date in the past. This is important if you want to know what the legislative requirements were on the day a member applied for a transfer value eight years ago.

“Our charging structure differs for larger and smaller advisers and for pension schemes says Wilton: “If there are six or more fee earners the annual subscription is £20,000 and for multi-site advisers the fee is £10,000 per site. For pension schemes the price ranges from £6,000 to £10,000 depending on the size of the fund.” Wilton argues that these prices may seem high on the surface but that, after taking into account the costs of obtaining the required information by other means, “Perspective saves organisations money”.

Perspective seems to be doing very well. It has grown from its original eight clients to today’s 59 subscribers and 11 trialists. “Our strength is broadcasting rather than publishing, if news breaks we get it to the clients. We have seven full-time editors working on the service,” says Wilton. He has no doubts that the future for pension information services is online. “Three years ago we were pitching for new clients against paper-based products, now we’re pitching against other electronic services” he adds.

Competition is growing
Kathryn Murphy, product manager for Bacon & Woodrow’s ONLINE!, explains that her firm has been providing online information to the pensions industry for over five years and that during that time the product has evolved through Lotus Notes to an internet-based delivery system. “What makes ONLINE! different is that whilst there are a number of sources for pensions information we include interpretation of what is happening rather than just publishing the pensions information,” argues Murphy. “This enables us to highlight possible effects on pension schemes and suggest appropriate action to clients,” she adds.

In addition to the information repository, Bacon & Woodrow offers an e-consultancy tool called Web Bookshelf. This operates as a secure website, enabling scheme data or client project data to be shared with clients across the web. “Web Bookshelf is accessed by both the client and the consultant and removes the need for extensive filing and time spent searching for information. It also provides full audit trails for consultancy work,” explains Murphy. The third area is ONLINE! Investment where a number of different sources for relevant information and services, ranging from daily news to indepth reports on specific topics, can be found.

Murphy adds: “We now have 500 users and this client base is rapidly expanding. We hope to be meeting the information needs of an even wider pensions audience in the near future.” The ONLINE! Pensions Information Package costs £300 per month and the Web Bookshelf is £200 per month for the first user. Additional users each pay an extra £25 per month, subject to negotiation for larger numbers. The Investment Information Package costs £100 per month for the first user and then £10 per month for additional users, again subject to negotiation.

Martin Lavender, online editor of pensionsPro, the new online service from Butterworths Tolley says: “Our service forms a comprehensive pensions information centre, offering a choice of two subscription levels to meet specific needs.” He adds, “pensionsPro Essentials is designed for professionals who require clear advice on running schemes, offers expert, user-friendly guidance while pensionsPro Premium provides additional services for those who require more indepth legal and analytical information.” The Premium product includes an article citatory, a service covering all the key articles in the main pensions magazines.

There is an e-mail alert service, available at both levels, that allows users to select topics they wish to be notified about as soon as there are any developments in that area. Lavender also notes: “With prices starting at £600 pa for a single user, pensionsPro is one of the most competitively priced services currently available.” More organisations are preparing to enter the market, very often with a view to exploiting specialised niches in which they have particular expertise. Esmond Lindop, publishing director at Incomes Data Services explains that it has recently loaded onto the website its 11 volume looseleaf Employment Law Cases for subscriber access. “Within the next 12 months we will add the Pensions Law Report series”. Law firm CMS Cameron McKenna launched its new po-info (www.law-now.com/po-info) subscription service at the end of March.

This is a fully searchable site with comment and analysis on all the key determinations issued by the pensions ombudsman. One of the key points stressed by Mark Grant, who heads up Cameron McKenna’s pensions ombudsman’s unit, is that subscribers using the new service will obtain practical advice on how to avoid disputes arising in their own schemes. The annual membership fee for po-info is £1,500 to £3,000 pa plus VAT for schemes and £5,000 pa plus VAT for advisers. The fee includes three and a half to seven hours of legal advice.

Information to members
The net, of course, also increasingly serves as a means of communication between members and their pension scheme providers. Paul Jones, web product development manager at Profund, which has just introduced oPen, its new admin system, takes up the theme: “I think it’s fair to say that for most people pensions have always been an obscure subject that they’ve not fully understood and thus taken little interest in.

The government’s recent promotion of stakeholder is evidence of the perceived need to address this problem, by focussing on raising people’s awareness of their own pension provision. The pension scheme website, by providing members with all the information they need online, will play an increasingly important role in this arena. It can enable members to understand the issues and empower them to take a greater degree of interest and personal responsibility”.

Lesley Carline, marketing consultant at Lynx Heywood refers to her firm’s AXIS Internet self-service talks of what the future may bring.
“We have a proven internet system using real calculation and real data. However, we see many ways of developing it further to increase automation and efficiency. The demand for this type of access is growing, with many people discussing the facilities as if they were a future development but they are available now and are in use.

However, like every one else we are still learning and experimenting to see how far we can go with this technology. At present our clients have chosen to allow members access to a copy of the data rather than the live database. We expect this will change when people become more comfortable with access via the internet,” says Carline.

– Pensions Age June 2001–

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