Equiniti rebrands Xafinity products under single brand

The Equiniti Group has announced its pension business will be rebranded under the Equiniti banner. As a result of this, Xafiniti Paymaster will be renamed Equiniti Paymaster and Xafinity Claybrook becomes Equiniti Claybrook.

Equiniti focuses on administration and payment services, including pension and annuity administration, investment services, HR and payroll processing. The Equiniti Pensions Solutions division makes up 40 per cent of the overall group.

Equiniti’s chief executive Wayne Story said: “Our clients increasingly use a mix of services from across the group. By bringing our broad range of capabilities, talent and experience together under a single banner, we are able to provide a clearer integrated offer, providing support for the growing complexities faced by our 2,000 clients."

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